brian-stelter-fake-newsedited-1

It’s been nearly 2 decades since I first noticed a phenomenon I came to call Pre-News.  It was the day before Bill Clinton was to be impeached.  I was weary from the many dramas of the scandals leading to the impeachment and eager to see it finished.  So I was tuned in to a 24/7 news channel to be ready.  At that time, there were 2 such channels available to me: CNN and CNN Headline News.  I was on the Headline News channels and watched, repeated every 30 minutes, as Lynn Russell introduced the report.

So this is what CNN wanted us to know the day before impeachment:

As soon as the vote is done, congressional democrats will form up and march out of the House.  They will exit the capitol and march down the street to <somewhere, I don’t remember, maybe Al Gore’s home?>.  There they will meet with other democrats to show solidarity for President Clinton.

There was no detail on the vote, except on assumption it would pass.  What CNN wanted everyone to know was the top-down importance of protesting the impeachment…because all right-thinking people opposed the impeachment, don’t ya know.

Pre-News started innocently enough, I expect.  From media outlets racing to get a scoop, to live reports, to let’s get that scoop by reporting before it happens, just a bit.

But in the example I gave, they were up to a 24 hour lead time on news, and the trend has continued.

The thing about Pre-News is that, since it hasn’t happened, you can tell the story however you want.  You can put in your slant and bias with little or no complaint because there’s no counter-story yet—there can’t be, there isn’t a story yet.

In our recent election, citizen reporters used social media to bypass the mainstream media lock on information.  The MSM is very unhappy about this and has begun branding this new competition as Fake News.  Social media giants, being deeply embedded with democrats, are looking at censoring things deemed Fake News.  But which news is really fake?

The MSM fed us endless polls guaranteeing a Clinton win.  Frank Luntz even tweeted in the first hour of returns that from that moment on, Trump would never be closer to Hillary in Electoral Votes than he was at that moment.  In the coming days, he ate crow, more gracefully than most in the MSM.

His news, like all the MSM reports on expected election results, was Pre-News and so by definition was also Fake News.  The MSM is going to try to defend themselves by attacking alternative news sources.  They’ve settled on the Fake News attack and will, I expect,  use that until either it works or they get laughed off-stage.

As always, Laughter is the best medicine

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